On Sunday, February 7, 2021, millions of Americans tuned in to watch the Super Bowl. Records show almost 97 million watched, a record low since 2007. A smaller, undocumented percentage tuned in solely for the ever-popular Super Bowl commercials. I am one of those viewers.
To be honest, I had to Google the names of the teams that played before writing this article. I didn’t have much invested in the game. It’s safe to say I’m not in this for the sports.
Indeed, I’m just here for the food and funny commercials. As usual, the ads featured star-studded rosters, songs and phrases we’ll all be quoting or singing for weeks, followed by a sudden urge to buy some products we probably don’t need.
Which commercials came out on top?
Drake from State Farm
Maybe it’s just me, but ever since State Farm debuted the entertaining advertisement starring Jake (you know, the one with the, uh, khakis), I’ve chuckled at the idea of a Drake feature. I’m a fan and the names rhyme. As if State Farm read my mind, their Super Bowl commercial gave their already popular ad a fun twist. Drake is now an acting double for Jake! By the way, Patrick Mahomes, Aaron Rodgers, and Paul Rudd also make an appearance to round out the commercial and supply some laughs. If the Jake from State Farm ad wasn’t memorable enough before, it certainly will be now. I suddenly feel as if I need a new quote on car insurance…
Amazon’s Alexa Gets a Make-Over
Amazon rolled out a new style of their Alexa assistant and one woman in this commercial proclaims, “I couldn’t imagine a more beautiful vessel for Alexa to be inside.”
Enter Michael B. Jordan.
Viewers see a flash of “what could be” and this upgrade puts Mr. Jordan right in her home as a personal assistant. We see him telling her she’s beautiful in French and reading to her in a bubble bath. All while her husband is trying very hard to pull the plug on New Alexa. Cutting back to reality (in the commercial), another employee doesn’t hesitate to ask, “Do you know if we have any extra ones of these?”
Let’s go check in the back, friend. Amazon definitely “made us look” with that one.
Squarespace Dances with Dolly.
This ad is just plain catchy, and I’m not just saying that because I regularly blast Dolly Parton’s “9 to 5” on my way to work. Squarespace put a spin on Dolly’s classic to demonstrate their company’s website building capabilities. Employees are shuffling through their 9 to 5 routine in a boring, mundane office. When it’s close to quitting time, each employee springs to life as they finish a website for their passion and perform a choreographed dance showcasing their site’s theme. This is set to a reversal of “9 to 5”, demonstrating Squarespace’s understanding that many people pursue hobbies and careers outside of office hours as Dolly sings about working from 5 p.m. to 9 p.m. The company shows off their specialty and makes an impression, maybe even making a few viewers dance along.
With the good comes the bad. Not every commercial made us laugh, sing, or reflect. There’s always one that misses their mark and sounds a tad tone-deaf.
Robinhood Says “We’re All Investors”
In this commercial, Robinhood features clips of average, everyday people to illustrate that anyone can invest in the stock market because we’re all the same. Equality. This sentiment did not go over well with viewers. In fact, many took to Twitter to ream the trading company as it recently blocked users from buying certain stocks and then proceeded to send out a message seeming to guide them on being “good investors”. The company tried to muster an inclusive message, but there were viewers that did not buy it. One user Tweeted, “The free market is only free until rich people lose money”. Given their recent spotlight in the media, a different approach by Robinhood may have been better received.
Which commercials were your favorites? Were there any you didn’t like? Leave a comment and let us know!
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